Describe the two primary relationship elements of audience analysis and how they affect the speaker’s production of a presentation.

What will be an ideal response?


Speakers must consider their relationship with the audience as well as the audience’s relationship with the issue and position. If the audience doesn’t know the speaker, the speaker must spend time building credibility, and if the audience doesn’t know much about the topic or is potentially hostile to the position, the speaker must work more carefully to establish the topic and position.

Communication & Mass Media

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To measure audience action, an NGO assigns a PR firm. What should the PR professionals be careful aboutso they can achieve the desired outcome?

a. Objectives should motivate the public b. Objectives should be abstract c. Objectives should not be connected to the organization d. Objectives should be able to push boundaries

Communication & Mass Media

__________ cell phones have high-speed data transmission capacity for video and internet

a. ?wireless b. ?bluetooth c. ?satellite d. third-generation

Communication & Mass Media

Informative speeches seek to change a listener?s mind

Indicate whether the statement is true or false

Communication & Mass Media

Prejudice refers to observable negative behavior toward an organization member based on his/her cultural group identity.

Answer the following statement true (T) or false (F)

Communication & Mass Media