Which of the following describes of an advantage of composite measures?

a. They enable researchers to create a refined measurement of a variable.
b. They act as effective data reduction devices.
c. They allow researchers to use several indicators to measure a variable.
d. all of the above


Answer d,

Communication & Mass Media

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When comparing speaking and writing, which of the following is not true?

A. In writing we can predict the future impact of our words. B. We must understand the spoken message in speaking; in writing we can go over it again. C. We will get greater understanding in speaking if we use simpler words. D. We use more words in speaking than in writing.

Communication & Mass Media

Why do people wish others to view them in a positive light?

What will be an ideal response?

Communication & Mass Media

Tom Mattia states that the focus for international communications campaigns should be to define and build the organization’s ______.

a. market b. financial requirements c. product d. story

Communication & Mass Media

____ is technical language associated with a profession or subject

A) Jargon B) Slang C) Idiom D) Euphemism

Communication & Mass Media