Unlike tort law, contract law states that:
A. the only duties that a person owes are those that have been explicitly promised to another party.
B. no matter how careful a business is in its product, if harm results from use, the business is liable.
C. the reasonable person standard can be interpreted in various ways.
D. one owes other people certain general duties, even if one has not voluntarily assumed them.
Answer: A
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With advertising tracking research, tests can be performed to measure the following, except:
A) effectiveness of media buys B) general measure of the effect of media weight (media spending) C) quality of the ad's message and execution D) level of web chatter about the ad and brand
The pricing element of the marketing mix always involves monetary exchanges
Indicate whether the statement is true or false
Who was one of the first behavioral scientists to comment on the close connection between an individual’s self-concept and his or her views of others?
A) Carl Rogers B) Erich Fromm C) Carl Jung D) Abraham Maslow
Which of the following is a sound recommendation for designing a research questionnaire?
a. Include all needed items, while keeping the questionnaire as short as possible. b. Use a logical item sequence of difficult to easy. c. Use more items that require essay-type answers and less short response questions. d. All of the above are recommended for questionnaire design.