All written warranties of consumer products that cost less than $10 must be designated as "full" or "limited."
Indicate whether the statement is true or false
FALSE
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If category sales are fixed and marketing managers are interested in profit margins rather than market share, companies are better off:
A) having low level of expenditure. B) increasing consumer-oriented promotions. C) increasing advertising. D) increasing trade promotions.
It is notan unfair labor practice for an employer to contribute financial or other support to a labor organization
Indicate whether the statement is true or false
Which of the following is a key marketing strategy of the decline phase of a product life cycle?
A. Building awareness B. Reinforcing brand positioning C. Targeting competitors D. Reducing spending
Which of the following statements about the continuation of group health insurance under the COBRA law is true?
A) A continuation of coverage must be made available even if an employee voluntarily terminates employment. B) The length of the continuation of coverage is 90 days. C) The option to continue coverage applies to minor children only, not to adults. D) The employer must pay the entire cost of coverage during the continuation period.