A buyer has an insurable interest in goods when they are identified
a. True
b. False
Indicate whether the statement is true or false
True
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The 21st-century economy depends mainly on ________
A) raw materials B) manufacturing C) information and knowledge D) physical labor
Servicescape refers to ______.
a. the physical surroundings in which a service is assembled and delivered b. the physical surroundings in which the seller and government interact c. the virtual space in which IT services are provided d. the regulatory environment in which the firm functions
________ segmentation is the segmentation method most directly related to the satisfaction of consumer needs and wants.
A. Psychographic B. Demographic C. Geographic D. Geodemographic E. Benefit
Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, while manufacturers need to know
A. whether customers will find the store atmospherics appropriate to the location. B. where their target customers expect to find their products. C. how many employees the retailers have. D. whether the products will fill a customer's self-actualization needs. E. if customers are using credit cards or cash to make purchases.