Candace Popwell makes and markets Festive Holiday Truffles candy. The confectionary company owner views the world as one big market with no individual segments and tries to reach it with only one marketing mix. Her essentially mass-market philosophy indicates she probably uses a(n) _____ strategy.
A. multisegment targeting
B. universal product
C. concentrated targeting
D. undifferentiated targeting
E. product differentiation
Answer: D
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Which of the following is not a characteristic of a corporation?
a. The financial loss that a stockholder may suffer from owning stock in a public company is limited. b. Cash dividends paid by a corporation are deductible as expenses by the corporation. c. A corporation can own property in its name. d. Corporations are required to file federal income tax returns.
At January 1, 2012, Porter should record an asset and liability with respect to the equipment lease equal to
a. $258,726 b. $239,562 c. $275,000 d. $0
All of the following are forms of utility created by marketing processes except ________.
A. time utility B. price utility C. place utility D. possession utility E. form utility
Enforcement of the ________, if only in the United States, became more vigorous following high-profile financial scandals at Enron, WorldCom, and other corporations.
A. Civil Rights law B. anti-discriminatory law C. Americans with Disabilities law D. antibribery law E. fair labor law