Which principle states that people are attracted toward things or people that they like, prefer, and evaluate highly?

a) Immediac
b) Power
c) Responsiveness
d) Adaptors


A

Communication & Mass Media

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Which of the following is a cliché?

A) I'll review the report now, okay? B) She is over the hill. C) I'm not very good at this. D) My car is tired and wants a drink.

Communication & Mass Media

Why is advertising so important to our economy?

a. Because of the decline in the proportion of farmers and blue-collar workers b. Because of a high level of employment c. Because of an increase in the standard of living d. All of the above

Communication & Mass Media

Formal communication within an organization flows along

a. the grapevine. b. official paths or networks prescribed by the organization. c. the path of least resistance. d. the corporate path. e. None of the above

Communication & Mass Media

It is best to use chalkboards and whiteboards sparingly as

presentation aids. Indicate whether the statement is true or false

Communication & Mass Media