For a particular item the usage is 2000 units per year, the ordering cost is $10, the inventory
carrying cost is 20% and the unit cost is $5. The economic order quantity is:
A) 20 units. B) 2000 units. C) 200 units. D) 400 units. E) 4000 units.
C
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Humor causes consumers to watch, laugh, and, most important:
A) make a purchase B) tell their friends C) remember D) tune out other messages
During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________ markets
A) target B) capital C) tertiary D) demographic E) developing
In role playing, the researcher assumes that the respondents will project their own feelings into the role
Indicate whether the statement is true or false
What are the major characteristics of institutional markets?
What will be an ideal response?