Buying an existing business can help to minimize what core challenge facing every business?
A) retaining customers
B) risk
C) financing
D) marketing
E) quality control
Answer: B
Explanation: B) Every business faces some risk and uncertainty. In buying an existing operation, the previous owner has usually overcome most of the risks.
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The goal of positioning is to ________
A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly influence the firms' strategy E) help the firm anticipate what the actions of its competitors will be
The primary objective of causal research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product
Indicate whether the statement is true or false
Formatting of instructions
A) does not vary. B) may use graphics. C) does not consider white space.
A co-insurance clause is most likely included in
A) major medical coverage. B) long-term care coverage. C) dreaded disease coverage. D) basic medical coverage.