A database is a collection of interconnected computers and communications devices that allows users to communicate, access data and applications, and share information and resources.
Answer the following statement true (T) or false (F)
False
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Which of the following is an example of branded entertainment?
A) a company placing its product in a movie scene B) a company using a celebrity to endorse a product C) a company airing its advertisements in movie theaters D) a company using an acclaimed movie director to film an advertisement E) a company using a famous song in its advertisement
Which one of the following should NOT be used in evaluating publicity?
A. Number of "gross impressions" within the target audience B. Mutually agreed–upon standards of performance by the client and agency C. Key message content to be delivered to the target audience D. Media placements' length, size, and media "environment"
The sales manager's decision to use new information technologies has costs as well as benefits.
Answer the following statement true (T) or false (F)
When defining columns for a table in the CREATE TABLE command, the column list must be enclosed in which of the following symbols?
a. " " b. ' ' c. ( ) d. | |