Firms that cooperate to build vertical marketing systems typically share a longer-term commitment.
Answer the following statement true (T) or false (F)
True
Many marketing managers accept the view that a coordinated and cooperative channel system can help everyone in the channel. These managers are moving their firms from traditional channel systems and instead developing or joining vertical marketing systems, where the focus is a longer-term commitment to channel members and the target market at the end of the channel.
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The brand must demonstrate ________, for it to function as a true point-of-difference
A) clear superiority on an attribute or benefit B) clear profitability to the company C) clear similarity to the attributes of other brands D) technological advances for an attribute or benefit E) exploitation of competitors' weakness
Research shows that consumer socialization with respect to brand preferences begin at
A. the age of eighteen when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions. B. the age of two. C. the age of five when their cognitive skills have developed to understand the concept of money. D. the age of thirteen when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services. E. at any time, though most people change their brand preferences many times during their lifetimes.
Which of the following statements is true with regard to the distribution of time for the duration of an activity?
a. The optimistic time estimate is 3 times shorter than the pessimistic time estimate. b. The most likely time estimate is located at an equidistant interval between the optimistic and pessimistic estimates. c. The pessimistic and optimistic times are asymmetrical around the mean. d. The standard deviation for the pessimistic estimate is higher than that for the optimistic estimate.
Most environmental laws are administered by the:
a. Council on Environmental Quality. b. Environmental Protection Agency. c. National Environmental Policy Commission. d. Resource Conservation and Recovery Agency.