The owner of Elan Style Inc., a global fashion house, features in all of his stores' commercials. He explains how his company differs from other chain stores and gives advice on buying fashion clothing and accessories. Since he is recognized as a professional style expert, his presence in his company's ads can enhance the ads' source

A. credibility.
B. power.
C. attractiveness.
D. differentiability.
E. likability.


Answer: A

Business

You might also like to view...

A ________ documents an organization's purpose—what it wants to accomplish in the larger environment

A) vision statement B) mission statement C) business portfolio D) value proposition E) product strategy

Business

Danville Corporation bought a new machine and agreed to pay for it in equal annual installments of $6,000 at the end of each of the next five years. Assume the prevailing interest rate for this type of transaction is 12%. Assume the present value of an ordinary annuity of $1 at 12% for five periods is 3.60 . The future amount of an ordinary annuity of $1 at 12% for five periods is 6.35 . The

present value of $1 at 12% is 0.567 . How much should Danville record as the note payable on the balance sheet if financial statements were prepared today? a. $17,010 b. $21,600 c. $30,000 d. $38,100

Business

An important goal when delivering negative-news messages is to maintain friendly relations with the receivers and to regain their confidence

Indicate whether the statement is true or false

Business

Subway and Dunkin' Donuts are examples of a ________

A. manufacturing franchise B. processing plant franchise C. chain-style business D. distributorship

Business