How should the entry for the Newspaper decision variable be interpreted?
Final Reduced Objective Allowable Allowable
Cell Name Value Cost Coefficient Increase Decrease
$C$2 Newspaper 0 -1000 5000 1000 1E+30
A) The director should lower the newspaper advertising expense by $1,000 to reach the objective of 5,000 customers contacted.
B) If the director were forced to purchase a newspaper advertisement, he would reach 1000 fewer customers than would be reached using the optimal advertising campaign.
C) If the director increased newspaper advertisement by 1,000, he would spend $1000 less than with the current campaign.
D) It is possible to reach an almost infinite fewer number (10 to the 30th power) of customers by newspaper than by any other method.
Answer: B
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