Which of the following is the WORST example of an advertising objective?
A. "We want 50 percent of the television audience for the Super Bowl to recall having seen a commercial for our product during the game."
B. "We want to increase awareness among the members of the target audience by 10 percent within three months after the start of our advertising campaign."
C. "We want our banner ad on the Yahoo! homepage to generate 50,000 page views (hits) on our corporate website within the first week that it appears on the World Wide Web."
D. "We want our infomercial running on cable television stations to generate 10,000 orders for the advertised product within one month after it starts."
E. "We want our advertising to create favorable word-of-mouth promotion for our product."
Answer: E
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A. sustaining innovation B. disruptive innovation C. incremental innovation D. gradual innovation
A ratio of net income of $100,000 to sales of $1,000,000 can be stated as
A) Net income is 1/10, or 10 percent, of sales. B) For every dollar of sales, the company has an average net income of 10 cents. C) The ratio of sales to net income is 10 to 1 (10:1), or sales are 10 times net income. D) All of these choices.
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Indicate whether the statement is true or false a. True b. False
________ is acquiring ownership of realty by openly treating it as one's own, with neither protest nor permission from the real owner, for a statutorily established period of time
A) Adverse possession B) Adverse regression C) Reverse possession D) Reverse regression