Describe the primary ethical norms
What will be an ideal response?
The legal environment of business receives ethical guidance from many norms. Certain norms, however, play a particularly large role in legal reasoning. The four primary ethical norms are freedom, stability, justice, and efficiency. The interplay among these four provides the major ethical direction for the laws governing business behavior. To discover the relevant ethical norm, it must be inferred from the court's reasoning. Courts often do not announce their preferred pattern of ethical norms, but the norms are there anyway, having their way with the legal reasoning. As critical thinkers, the ethical norms should be used as a basis for evaluating the reasoning.
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The outputs of the approach development process should include all of the following components except ________
A) objective/theoretical framework B) analytical models C) hypotheses D) all of the above
What is the traditional view of conflict?
What will be an ideal response?
The Anderson Advertising Agency was developing a name for their client's new paper towel product. They finally settled on the name "Soaker." Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?
A. Compatibility with other products in the line B. Flexibility to be used in various types of media C. Using fabricated names that cannot be duplicated D. Indicating the product's major benefits E. Keeping the brand name easy to remember
________ involves having access to funds to cover any short-term cash deficiencies
A) Investment B) Money C) Liquidity D) Risk