Choose the research term that describes "particularly problematic when researcher uses university students as participants to generalize results to other populations and samples."

A. Maturation
B. Ecological validity
C. Morality or attrition
D. Internal validity
E. External validity


Answer: B

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. According to Roth v. the United States, not all sexually explicit material is considered obscene. 2. The Digital Millennium Copyright Act makes it illegal to break the copy protection on DVDs. 3. The V-chip blocks a TV from showing a program with a particular content rating. 4. The laws applying libel law to writers on social media are mostly the same as those applied to legacy (or “mainstream”) media.

Communication & Mass Media

Jackson works in the sales department at a bank. His duty is to explain the benefits offered by the bank, the policies available, and their uses to clients. What are these resources of persuasion called?

a) Motivator b) Listeners' perspectives c) Critical thinking d) Order effects

Communication & Mass Media

________________ suggests you are more likely to remember things that are at the beginning of a list or an encounter

a. Impression formation b. Primacy effect c. Overattribution d. Recency effect

Communication & Mass Media

You recently went to a performance where you were entertained by the performer. But as you walk away from the place of performance, you realize that the performer had a persuasive goal to get you to think differently about her topic. Which of Ngugi's categories encapsulates this idea?

A. Place/Setting B. Content C. Audience D. Intention/Goal

Communication & Mass Media