The product life-cycle concept from microeconomics and marketing provides useful insights into the relations among cash flows from operating, investing, and financing activities. During the _____, weakening profitability—from reduced sales or reduced profit margins on existing sales— signals the beginning of the phase, but ever-declining accounts receivable and inventories can produce
positive cash flow from operations. In addition, sales of unneeded property, plant, and equipment can result in positive cash flow from investing activities. Firms can use the excess cash flow to repay remaining debt or diversify into other areas of business.
a. introduction phase
b. growth phase
c. mature phase
d. late maturity phase
e. decline phase
E
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If a report uses secondary research sources, a(n) _____ should be included in the report to list the secondary sources
A) glossary B) executive summary C) reference D) title page E) table of content
How might Ford Motor Company apply the three methods of attitude change in its marketing activities?
What will be an ideal response?
Perceived value and signaling value are often an important part of a successful differentiation strategy because
A. differentiation is all about selling products to sophisticated buyers. B. there are no other ways to differentiate a product. C. buyers seldom will pay for value they don't perceive, no matter how real the value of the differentiating extras may be. D. buyer satisfaction cannot be achieved until a product's value is promoted through clever ads. E. of the standardization of buyer needs and preferences.
A limited partnership has two types of partners, ________
A) unique partners and limited partners B) general partners and limited partners C) ordinary partners and limited partners D) special partners and limited partners