In the recording industry, what is a “cover?”
`What will be an ideal response?
A song recorded by someone other than the original artist. In the 1950s, it was common for White musicians to cover songs by Black artists, but today a wide range of artists cover all genres of music.
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The target audience of a campaign is asked to watch a new TV ad. Just 24 hours after release of the ad, the company sends personnel to interview those who participated in watching it. What is this strategy called?
a) Day-after recall b) Survey research c) Attitude measurement d) Accurate dissemination
A speech designed to prompt the audience to think about an issue that they had previously ignored has
the purpose of A) creating a positive feeling. B) agenda setting. C) inducing a specific action. D) strengthening commitment. E) weakening commitment.
Most of the nervousness a speaker feels internally is usually not visible to the audience.
Answer the following statement true (T) or false (F)
What type of study does this notation describe: R O1X O2?
a) Posttest only b) Pretest only c) Pretest-posttest d) Latin Square posttest only