Give a brief generalized definition of a customer's perception of service.
What will be an ideal response?
A subjective assessment of an actual service experience.
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The fact that countries have different laws has little impact on global business in general, and on e-commerce in particular.
Answer the following statement true (T) or false (F)
Symbols such as the McDonald's golden arches, the colorful Google logo, the Nike swoosh, or Apple's "bite mark" logo provide strong company or brand recognition and are indicative of ________ differentiation
A) people B) image C) channel D) services E) product
In order to communicate trust, members of management must be willing to allow employee communications to express dissent
Indicate whether the statement is true or false
Which of the following is true of business marketing?
a. It refers to the sale of goods and services for the purpose of personal consumption. b. It deals with products that are used to facilitate an organization's operations. c. It sells goods and services only to organizations. d. It depends largely on social media for increased profits.