In a brief essay, explain James Potter’s four major dimensions of media literacy and how people with higher levels of media literacy differ from those of lower media literacy.

What will be an ideal response?


Students should name and define the four dimensions: cognitive, emotional, aesthetic, and moral. People with higher levels of media literacy have higher levels of control of their view of the world and can decide what media messages mean. People with lower levels of media literacy may have exaggerated fears of societal problems. They may assume that the media have large, obvious, and generally negative effects on other people but few effects on themselves. They tend to blame the media for complex social problems.

Communication & Mass Media

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The general purpose for a speech in which you share information with others to enhance their knowledge is a speech to _____

Fill in the blanks with correct word

Communication & Mass Media

Schwartz’s 10 Basic Human Values rank differently across individuals and groups. Choose your top 3 values and explain the reasoning for your selections.

What will be an ideal response?

Communication & Mass Media

Members of a collectivist culture are deeply tied to their groups, families, and clans.

a. True b. False

Communication & Mass Media

Employee interaction can change organizational culture

Indicate whether the statement is true or false

Communication & Mass Media