Why would relationship marketing be valuable to a company? Why would it be valuable to a customer?
What will be an ideal response?
Relationship marketing can help a business understand customers' needs and strive to increase value to buyers over time. From the customers' side, trust in the company grows with relationship marketing and value in relation to the product or service grows.
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Jones Company has long-term debt of $1,000,000, while Smith Company, Jones' competitor, has long-term debt of $200,000 . Which of the following statements best represents an analysis of the long-term debt position of these two firms?
a. Smith Company's times interest earned should be lower than Jones. b. Jones obviously has too much debt when compared to its competitor. c. Jones should sell more stock and use less debt. d. Smith has five times better long-term borrowing ability than Jones. e. Not enough information to determine if any of the answers are correct.
_______ is (are) leads and inquiries that the supplier firm has qualified as having significant sales and profit potential
a. Leads b. Inquiries c. Prospects d. Prospecting
According to Hofstede, a country's economic health is positively correlated with
A. cultures with no uncertainty avoidance. B. cultures with high power distance. C. collectivist cultures. D. feminist cultures. E. individualist cultures.
Your company sells $170,000 of bonds for an issue price of $175,100. Which of the following statements is correct?
A. The bond sold at a price of 103.00, implying a discount of $5100. B. The bond sold at a price of 51.50, implying a premium of $5100. C. The bond sold at a price of 103.00, implying a premium of $5100. D. The bond sold at a price of 51.50, implying a discount of $5100.