A link can provide some assistance with ______.

A. wants, interests, and needs
B. audience definition
C. a call to arms
D. a call to action


D. a call to action

Communication & Mass Media

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Which of the following work settings employs the greatest number of PRSA members?

A) corporations B) public relations agencies/firms C) entertainment D) sports E) government

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. About $1 out of every $5 spent in newspapers goes to retail advertising. 2. When writing for collateral you should think of each piece as a campaign. 3. The biggest challenge in designing retail advertising is understanding the limits of aesthetics. 4. One of the weaknesses of newspapers is that they are mostly unsuitable for co-op advertising. 5. Magazines usually last longer than most other media.

Communication & Mass Media

Another term provided in your textbook for male-male friendship is

A. bonding. B. homosociality. C. comradeship. D. none of the above.

Communication & Mass Media

The maintenance needs of a small group include such matters as researching the discussion topic, keeping the group on track, and helping the group reach consensus.

Answer the following statement true (T) or false (F)

Communication & Mass Media