This creative discussion technique encourages members to think laterally by "forcing" together elements that are completely unrelated

a) Standard Agenda
b) Group Decision Support Systems
c) Morphological Analysis
d) Sens-ational Thinking


ANS: c

Communication & Mass Media

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One characteristic that distinguishes mass communication from interpersonal and group communication is the

A) content of the message. B) lack of immediate feedback. C) ability of the receiver of the message to understand it. D) length of the message.

Communication & Mass Media

Liking your brother's best friend the more you get to know him is a reflection of the ________ theory.

A. relational maintenance B. social exchange C. uncertainty reduction D. attraction

Communication & Mass Media

________ are people who have a learning style who prefer practical, useful information that is

relevant to their busy lives; they seek information that can connect with their life experiences. Fill in the blanks with correct word

Communication & Mass Media

A non sequitir is an argument in which the character of the arguer rather than the

arguments he or she advanced is attacked. Indicate whether the statement is true or false

Communication & Mass Media