A non sequitir is an argument in which the character of the arguer rather than the
arguments he or she advanced is attacked.
Indicate whether the statement is true or false
F
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When a pitchman on an infomercial holds up the product he is selling, what type of visual aid is he
using? A) people B) an object C) a representation D) a model E) a visual display
If you are copying a direct quotation onto a note card, make sure the wording is exact
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. When the IBM “Building a Smarter Planet” initiative was implemented, the marketing, communications, and citizenship responsibilities were split into three different departments. 2. What the world thinks about your country has little impact on national security and the economy. 3. According to the Model of Country concept, public opinion about a country and nation branding activities have a dynamic relationship. 4. Public diplomacy can now be considered a specialization in public relations. 5. Public diplomacy has shifted from an engagement strategy to a persuasion strategy in recent years.
_________________ is an image repair tactic in which the organization issues a statement indicating that no crisis has taken place
a) Simple denial b) Shifting the blame c) Evading responsibility d) Provocation