Beverly is creating a "WOW" statement, but feels that she

still needs to humanize her speech topic. In this case, she
should use stories, narratives, illustrations, or anecdotes for
her "WOW" statement.

Indicate whether the statement is true or false


True

Communication & Mass Media

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Which component of a news release can consist of around 100 words?

a. Boilerplate b. Lead c. Headline d. Dateline

Communication & Mass Media

Which one of the following terms is associated with Gibb's terms for a supportive climate?

A. Strategy B. Neutrality C. Evaluation D. Spontaneity

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Because the introduction establishes a relationship with the audience, it is worth investing the time to compare different openings. 2. The audience’s physical presence guarantees that its members will listen to the speech. 3. A speech’s introductory remarks need to establish ethos to be successful. 4. Regardless of length, all four goals must be present for an introduction to be effective. 5. Telling a joke during your introduction has no risk associated with it.

Communication & Mass Media

"Last, but not least" is an example of

A. parallel structure. B. jargon. C. a euphemism. D. a cliché.

Communication & Mass Media