Define hegemony

What will be an ideal response?


Hegemony does not refer simply to the domination of one group by another, but
indicates the process by which one group actively supports the goals and aspirations of
another, dominant group, even though those goals may not be in the subordinate group's
best interest. (Mumby, 1988, p. 55) The key to the concept of hegemony is the idea that
the subordinated group actively supports the interests of the dominant group, often
unknowingly, which results in oppression. The subordinated group is actively
participating in the maintenance of the dominant group's ideology.

Communication & Mass Media

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People adopting the interest bargaining approach follow a set of principles. Which is not a set of valid interest bargaining principles?

a. Focus on issues; focus on interests; share relevant information. b. Focus on future; focus on mutual interests; evaluate options. c. Share relevant information; focus on interests; evaluate options. d. Focus on present; focus on personalities; focus on interests.

Communication & Mass Media

Groupthink most often occurs in groups that are highly cohesive and whose members strictly conform to group norms

Indicate whether the statement is true or false

Communication & Mass Media

Social relationships bring us what three types of rewards?

A. emotional, material, and relational B. emotional, material, and health C. emotional, psychological, and health D. relational, material, and health

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. It’s easy to tell where one listening stage ends and another begins. 2. We look for fallacies in reasoning during the evaluating stage of listening. 3. To overcome listening barriers, it is important to suspend biases, prejudices, and judgments. 4. It’s a good listening strategy to listen strictly for information relevant to yourself.

Communication & Mass Media