Early marketing measurement efforts tended to focus on ________, while current efforts are moving toward ________
A) quantitative metrics; qualitative metrics
B) process metrics; financial metrics
C) consumer attitudes; linking sales performance and marketing activities
D) channel member attitudes; consumer attitudes
E) brand health; brand attributes
C
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Rodriguez and Ying start a partnership on July 1, 2019. Rodriguez contributes $4100 cash, furniture with a current market value of $55,000, and computer equipment. The computer equipment originally cost $48,000 in 2017 with recorded accumulated depreciation of $28,000. The current market value of the computer equipment is $17,000. At what value should the computer equipment be recorded in the accounting records of the partnership?
A) $48,000 B) $17,000 C) $20,000 D) $28,000
If the most optimistic time for completing an activity is 1, the most likely time is 2, and the most pessimistic time is 4, then the estimated time for the activity is ______.
A. 2.17 B. 3.63 C. 5.38 D. 9.44
The formula presentation method is more structured compared to the canned sales presentation method.
Answer the following statement true (T) or false (F)
Becky wants to buy a new cell phone. She asks her tech-savvy friends to recommend a good phone that is light in weight and easy to use. In this scenario, Becky is obtaining information using a(n)__________information source
Fill in the blanks with correct word.