A marketing mix consists of uncontrollable variables that a firm combines to satisfy its target market.
Answer the following statement true (T) or false (F)
False
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Why must the researchers avoid generalizing from focus-group participants to the whole market?
A) Participants' responses are not reliable. B) Most of the participants are likely to be ignorant about the topic of discussion. C) The size of the group is too small and the sample is not drawn randomly. D) Most of the participants are likely to exhibit similar tastes and preferences. E) The participants usually come from diverse backgrounds.
In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision
What will be an ideal response?
Which of the following is a way to enhance positive emotions at work?
A) Providing background music B) Humor C) Meditation D) All of the above
All of the following are examples of negative office politics except ____.
A. gossip B. stolen credit C. socializing D. withholding information