The master production schedule (MPS) is developed in the same manner, no matter the type of industry (make-to-stock vs. make-to-order) and the number of items produced (few or many)
Indicate whether the statement is true or false
F
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According to the text, the core principles of professional selling:
A. substitutes the word "relationship marketing" for "personal selling." B. includes the word "unselfishly." C. relates to transactional marketing. D. excludes e-selling. E. excludes telemarketing activities.
A major disadvantage of advertising is that _____
a. a small audience is attracted b. retail control over message timing and content is low c. few alternative media are available d. the message is standardized and inflexible
Which of the following is a nontraditional source of locating a job?
A) ?A career services center B) ?An employment agency C) ?A professional organization D) ?An electronic employment resource
What are the most beneficial ways to develop a business idea?
a. collect data b. gather feedback c. test the business model d. all of these