The process of deciding how a speech can best achieve its purpose is called __________.

A. strategic planning
B. agenda setting
C. strengthening the purpose
D. inducing reinforcement


Answer: A

Communication & Mass Media

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When you tune into your own cultural norms before judging others, you are beginning the practice of ______.

a. reframing b. expressing goodwill c. presuming goodwill d. cultural sensitivity

Communication & Mass Media

Collecting information first?hand is known as conducting __________

Fill in the blanks with correct word

Communication & Mass Media

A coffee company’s slogan “The best part of waking up” is an example of

a. truthful claim b. testable claim c. puffery d. none of the above

Communication & Mass Media

Jargon is best described as a professionspecific language used by

A. professionals. B. students. C. parents. D. teachers

Communication & Mass Media