Which of the following has had the greatest effect on the speed in which a crisis situation is discovered by the public?
A) eyewitness accounts
B) newspaper coverage
C) communications plans
D) communications technology
E) marketing and public relations
D
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Izzy, the CEO, is communicating with the public through marketing and public relations efforts. The type of communicating that Izzy is engaging in is ______.
A. downward communication B. external communication C. upward communication D. internal communication
The Human Development Index devised by the United Nations Development Program advocates an investment in people-__________ in economists' terminology.
Fill in the blank(s) with the appropriate word(s).
What levels of relationships between variables should a marketing manager study in order to understand consumer behavior?
What will be an ideal response?
ABC analysis divides on-hand inventory into three classes, generally based upon which of the following?
A) item quality B) unit price C) the number of units on hand D) annual demand E) annual dollar volume