In a persuasive argument, the assertion you are making is

also referred to as

a. a claim.
b. evidence.
c. the central idea.
d. a warrant.


c

Communication & Mass Media

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To reduce costs, a multi-national accounting firm laid off 5,000 employees from its Connecticut office. Then the firm outsourced those jobs to Calcutta, which generated a lot of negative publicity for the firm

To counter this negativity, the firm's PR team came up with a strategy that emphasized that the firm's deteriorating financial condition obligated them to lay off people in the US. Which image restoration technique did the PR team adopt? a) Defeasibility b) Provocation c) Minimization d) Transcendence

Communication & Mass Media

An independent follower requires an empowering leader. Research suggests that the practice of employees leads to independent followership styles.

A. empowering B. educating C. forcing D. encouraging

Communication & Mass Media

Making time to think about issues raised in this book is part of developing your voice

Indicate whether the statement is true or false

Communication & Mass Media

Some cultures consider bribery a normal part of business.

Answer the following statement true (T) or false (F)

Communication & Mass Media