A sales engineer opens his presentation by saying "Hi, Mr. Johnson. I am Grover Forbes from Pearson Chemicals." He is using the showmanship approach.
Answer the following statement true (T) or false (F)
False
The introductory approach is the most common and the least powerful because it does little to capture the prospect's attention and interest. It opens with the salesperson's name and business. The showmanship approach involves doing something unusual to catch the prospect's attention and interest.
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