The _____ of virtually any speech will be either to inform, to persuade, or to entertain

A) general purpose
B) blueprint
C) central idea
D) specific purpose


A

Communication & Mass Media

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Incentive programs for employees are best received when:

A. No other personally rewarding systems exist. B. They are the only method for motivating employees. C. They are combined with enjoyable work. D. Incentive programs are never a good idea.

Communication & Mass Media

What three factors should a speaker analyzing an audience for a speech focus on?

A) attitudes, actions, and personality B) culture, psychology, and demographics C) assimilation, deliberation, and identification D) resonance, decorum, and ethos E) knowledge, experience, and lifestyle

Communication & Mass Media

The process of changing the viewpoint of the MAJORITY is called:

A. Conversion B. Normative influence C. Informational influence D. Minority influence

Communication & Mass Media

Public relations practitioners help ensure that their attainable objectives achieve approval for execution through which one of the following?

a. a clear rationale for their choices b. well-detailed budgets and timelines c. the innovativeness of their ideas presented d. the experience and reputation of the communications team

Communication & Mass Media