A business has to increase its sales annually to net as much as it did in the previous year when
a. profits are rising as fast as sales.
b. profits are not rising as fast as sales.
c. sales are trending upward.
d. sales and profits are trending down at the same rate.
ANSWER: b
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A regional restaurant chain spends $90,000 for a local television advertising campaign that delivers $450,000 in incremental revenue
If the incremental contribution margin based on the incremental revenue for this campaign is 75%, then how much would the program return for each additional marketing dollar invested? A) $2.70 B) $3.00 C) $3.75 D) $5.00 E) $7.50
The FASB's conceptual framework does not include which of the following as financial reporting objectives?
a. Provide information useful for making rational investment and credit decisions. b. Provide information to help current and potential investors and creditors assess the amount, timing, and uncertainty of past cash flows. c. Provide information about the economic resources of a firm and the claims on those resources. d. Provide information about a firm's operating performance during a period. e. Provide information about how an enterprise obtains and uses cash.
Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category?
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