The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.
A. five; evaluation of alternatives; postpurchase evaluation
B. five; information search; purchase
C. six; problem recognition; purchase
D. five; problem recognition; postpurchase evaluation
E. six; evaluation of alternatives; purchase
Answer: D
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Which of the following is most likely a part of the American culture?
A) Responsibilities for organizational errors are taken by the highest level. B) Negotiations are lengthy and enable involved parties to get to know each other. C) A monochronic time system is followed and time is considered precious. D) A person's word can be relied upon and no written agreements are needed.
Which of the following statement regarding organizational buying is most likely to be incorrect?
A. The buying process involves many individuals, multiple goals, and potentially conflicting decision criteria B. Establishing the decision criteria is an important step in organizational buying process C. An organizational buying situation begins when the firm perceives a business problem D. Organizational buyers almost always make very quick decisions E. Organizational buyers tend to focus on very rational goals such as reducing expenses or increasing sales
The certificate of interest acts the same as a(n) ________ issued by a corporation
A) promissory note B) stock certificate C) deposit note D) initial public offer
If a project's profitability index is less than one, then the project should be rejected
Indicate whether the statement is true or false