A preference scale assigns numerical values to different levels of preferences
Indicate whether this statement is true or false.
Answer: TRUE
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A marketing mix strategy is a long-term strategy with a 3- to 5-year time horizon and specific performance objectives
Indicate whether the statement is true or false
The music industry has been changed dramatically by consumers’ ability to download songs from the Internet. This is an example of ______ forces in an organization's ______ environment.
a. technological; task b. economic; general c. sociocultural; general d. technological; general e. economic; task
The PRSA ethics code ________
A) provides public relations practitioners a constructive way to frame ethical issues in their profession. B) is used by the federal government to prosecute ethics violators in the private sector. C) was first drafted by Edward Bernays. D) helps mass media organizations to develop their own editorial policies. E) is merely theoretical and used mostly to teach communication ethics to students.
The most important aspect in preparing for group conflict is:
a. Ensuring a mediator is readily available. b. Creating a psychological safe environment. c. Prohibiting negative emotions. d. Encouraging feelings about personal issues.