Which of the following best explains why a company might adopt an undifferentiated targeting strategy?
A) to more efficiently focus on its CRM strategy
B) to remove the need for clear positioning
C) to more easily appeal to global markets
D) to reduce production and advertising costs
E) to successfully compete in a market with many competitors
D
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Which of the following is not an advisable criterion for an effective incentive plan?
A. The rewards are believable and achievable. B. Measurable rewards are linked to performance. C. The rewards require record-setting performance. D. The rewards satisfy individual needs. E. The rewards are agreed on by the manager and employees.
What country has the most active social media environment in the world?
A) India B) The United States C) Brazil D) China E) Russia
Email has made business communication inexpensive, virtually instantaneous, and—most important—far less __________
a. interesting b. time consuming c. trustworthy d. reliable
Often, applicants respond to an advertisement even if they don't meet the job requirements.
Answer the following statement true (T) or false (F)