An important feature of brainstorming is critical discussion of alternative solutions as they surface
Indicate whether the statement is true or false.
Answer: FALSE
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This is a manufacturing method in which basic parts and components of a product are kept in stock and assembled to the customer’s requirements.
A. make-to-order B. engineer-to-order C. assemble-to-order D. make-to-stock
When a capital lease for equipment is signed, the lessee records an asset called
a. a lease obligation. b. the present value of capital lease payments. c. equipment. d. an equipment leasehold. e. the future value of capital lease payments.
The portfolio test for ads assumes that
A. field and laboratory tests produce the same results. B. reliability and validity are the most important parts of the testing process. C. a consumer will closely scrutinize all ads that he or she sees. D. there is no contextual difference between an animatic rough and a photomatic rough. E. ads that yield the highest recall are the most effective.
Which of the following statements is correct?
A. A major disadvantage of a regular partnership or a corporation as a form of business is the fact that they do not offer their owners limited liability, whereas proprietorships do. B. An advantage of the corporate form for many businesses is the fact that the corporate tax rate always exceeds the personal tax rate, which is the rate at which proprietorships and partnerships are taxed. C. There are more partnerships and proprietorships than corporations in the United States, but corporations produce more goods and services than do other forms of business. D. Because partnerships and proprietorships enjoy the benefits of limited liability, easy transferability of ownership interest, unlimited life, and favorable tax status relative to the situation for corporations, most large businesses choose to be set up as partnerships and proprietorships. E. Because lawyers have the incorporation process so automated (e.g., word processors for drawing up the necessary papers), it is less expensive to form a corporation than to form a proprietorship or partnership.