Fact Pattern 15-1AMacro Marketing, Inc., and National Food Corporation (NFC) discuss the terms of a contract. Macro then faxes NFC a memo on Macro's letterhead that summarizes the items on which they agreed, including a two-year term. Macro begins to perform, but NFC refuses to pay. Macro files a suit to collect. NFC claims that there is no contract.Refer to Fact Pattern 15-1A. The transaction between Macro and NFC falls within the Statute of Frauds'
A. collateral-promise provision.
B. one-year rule.
C. sales-of-goods stipulation.
D. secondary-contracts section.
Answer: B
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Which of the following is true of product positioning?
A) A product's position is defined by the number of competitors in a market. B) Product positioning has little influence on the design of marketing mixes. C) Consumers generally reevaluate products every time they make a buying decision. D) To simplify the buying process, consumers are likely to position products in their minds. E) Consumers cannot position products with or without the help of marketers.
An operating system like Windows or Linux is an example of the ________ component of an information system.
A. hardware B. software C. tangible D. physical E. virtual
When is repositioning needed?
A. when each market segment has its own preferences B. when markets become homogenous between C. when ethical issues arise in selecting segmenting dimensions D. when the direction of the marketing strategy is not clear or focused E. when customers are not viewing the brand the desired way
Which of the following could be a union bargaining unit:
a. all workers at a company b. the workers at one plant c. workers in certain skills at one or more work sites d. all of the other specific choices are correct e. none of the other specific choices are correct