Hiring managers can overcome the contrast effect when interviewing job candidates by adhering to the following suggestion: ______.
A. implement the contrast effect
B. undergo training to enhance biases
C. compare the current interviewee with the person who was just interviewed
D. use a structured interview
D. use a structured interview
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Cimarron Saddlery expects to improve profitability of the organization by 15% over the next three years. This is an example of a(n)
A. supervision objective. B. operational goal. C. tactical goal. D. maintenance objective. E. strategic goal.
Hewlett-Packard (HP) is the world's leading marketer of inkjet printers. HP's printers are priced very low and margins are slim; by contrast, the company enjoys healthy margins on sales of replacement ink cartridges. This approach is sometimes known as "razors and blades" pricing.
Indicate whether the statement is true or false
A push marketing strategy differs from a pull marketing strategy in that a push marketing strategy ________
A) is directed at end-users B) is directed at channel intermediaries C) is a form of direct marketing D) uses social media and media advertising E) aims to build awareness, attraction, and loyalty and to reduce search costs
Terrorism contributes to
A. religious and political stability. B. the warning signals on global values clashes. C. an increase in business opportunities. D. an unstable environment that is detrimental to business.