In writing for marketing, the ______ should serve as a dominant element in your piece.
A. closing elements
B. opening lines
C. main body copy
D. headline
D. headline
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Which of the following characterizes how agenda setting and agenda building developed?
a. Agenda building is considered an earlier version of agenda setting. b. Agenda building was originally promoted by legislators. c. Agenda setting and agenda building developed simultaneously. d. Agenda building is considered an extension of agenda setting.
The two types of outlines are __________.
A. rhetorical and situational B. informative and persuasive C. formal and informal D. presentation and preparation
Sharelle's speech about reducing juvenile delinquency was very convincing. She clearly defined the problem and proved that volunteering at a youth agency can have an impact. One audience member, Harlan, agreed that volunteering was a great solution, but he did not see the need to donate his own time to the cause. Harlan was resisting persuasion by __________.
A. dismissal B. denial C. belittling the source D. selective listening
U.S. movie attendance peaked in the
A) 1940s. B) 1950s. C) 1960s. D) 1980s.