If you want to sound authoritative you should limit your sue of

A) pitchstep.
B) upspeak.
C) inflection.
D) all of the above


B

Communication & Mass Media

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Unlike input channel I/Os, when effects are added at the output bus, the effect is not equally applied to all signals on that bus

A. TRUE B. FALSE

Communication & Mass Media

Most of the top-rated companies hire public relations firms that are engaged in promoting products and services through news releases, brochures, media tours, and special events

These firms also conduct surveys to gauge public perceptions and attitudes. Which statement justifies the assistance expected from PR firms by the companies? a) They provide professional expertise in reaching communication to the public at a national and international level. b) They advertise the company's products through certain communication channels. c) They market the company's products by thinking only of customers or potential buyers as the key public. d) They attract prospective clients by improving the company's image and brand value.

Communication & Mass Media

In Maslow's Hierarchy, the need we have to feel that we are worthwhile and valued by others is called the

A. belongingness need. B. survival need. C. esteem need. D. self-actualization need.

Communication & Mass Media

Compared to print media, broadcasting is a pretty laid back profession

Indicate whether the statement is true or false

Communication & Mass Media