Online buying in organizational markets is prominent because Internet technology
A. totally eliminates marketing costs.
B. can convey timely information quickly.
C. allows companies to increase their innovation cycles.
D. narrows the potential customer base for many products.
E. substantially increases brand loyalty.
Answer: B
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Which kind of marketing involves sending an offer, announcement, reminder, or other item to a person at a particular postal address?
A) kiosk marketing B) direct digital marketing C) mass marketing D) direct-mail marketing E) telephone marketing
XYZ Company expects to sell 37,000 units of its product in the coming year. Each unit sells for $45 . Sales brochures and supplies for the year are expected to cost $7,000 . Three sales representatives cover the Southeast region. Each one's base salary is $25,000, and each earns a sales commission of 5 percent of the selling price of the units he or she sells. The sales representatives supply
their own transportation; they are reimbursed for travel at a rate of $0.40 per mile. The company estimates that the sales representatives will drive a total of 75,000 miles next year. From the information provided, calculate XYZ Company's budgeted selling expenses for the coming year. a. $195,250 b. $145,250 c. $120,250 d. $83,250
Which of the following conditions normally would not indicate that standard costs should be revised?
A) The engineering department has revised product specifications in responding to customer suggestions. B) The company has signed a new union contract which increases the factory wages on average by $2.00 an hour. C) Actual costs differed from standard costs for the preceding week. D) The world price of raw materials increased.
Targeted franchising is a form of licensing in which franchisees in the targeted countries are allowed to use the franchisor's name in exchange for a percentage of the gross profits
Indicate whether the statement is true or false