Stereotypes can be both positive and negative

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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When Yael asks her parents for a new,higher-end phone, they point out that her current phone meets all her basic needs, and there is no need for a new one

Yaeltells them she feels left out because all of her friends have high-tech phones and use certain applications that are not available on her current device. What persuasion technique is Yaelusing? a. Bandwagon b. Card stacking c. Testimonial d. Glittering generalities

Communication & Mass Media

Identify the differences between assertive and aggressive communication. Write an assertive

response and an aggressive response, and to the following situation. Your description may be include both verbal or nonverbal responses. You were in a rush on your way to work, but you wanted to stop by a local department store and pick up some socks that were on sale. You quickly selected your purchase, and made your way toward the register. Two women behind the counter were having a great time talking, obviously not about business, and were ignoring your presence. What will be an ideal response?

Communication & Mass Media

The group that spends the most money is consumers ages ________

A) 18-25 B) 26-34 C) 35-44 D) 45-54 E) 55-64

Communication & Mass Media

Surveys on the same topic written to achieve different objectives will be composed of the same questions and response choices, and be subject to the same interpretations.

Answer the following statement true (T) or false (F)

Communication & Mass Media