What is a true statement about the stimulus-response model?
A. The stimulus is the sales presentation.
B. The stimulus is the internalization process.
C. Benefits outweigh characteristics.
D. The black box is the prospect's response.
E. Features and advantages are stressed.
Answer: A
You might also like to view...
Individual judgment is ______in its ability to be rational because decision-makers often must deal with incomplete information about the problem, the decision criteria, and even their own preferences.
A. bounded B. unbounded C. weighted D. satisficed
_____ is money offered by a manufacturer to employees of channel intermediaries to encourage them to sell the manufacturer's product.
A. A trade allowance B. Push money C. A selling deal D. A premium payment E. A direct trade sales promotion
The ______ is responsible for issuing patents
a. Commissioner of Patents and Trademarks b. Protector of Property c. Commissioner of Intellectual Property d. Secretary of State e. Supreme Court
The response rate of a survey is the proportion of all people who were selected but did not complete the survey
Indicate whether the statement is true or false