Media literacy involves
A) having access to all forms of media.
B) knowledge about mass media and the application of critical thinking.
C) your financial stake in the media landscape.
D) the ability to read media textbooks.
Answer: B
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According to David M. Potter, in his book People of Plenty, when does advertising begin “to fulfill a really essential economic function”?
a. in an economy of scarcity b. when potential supply outstrips demand c. when producers can sell as much as they produce d. when demand exceeds supply
Which newspaper editor took a chance of cut ting the price of his paper in half?
a. Joseph Pulitzer b. Adolph Ochs c. William Randolph Hearst d. Charles Dana
There are six primary stages of listening
Indicate whether the statement is true or false
Janet's introduction contained the following remarks:
"How many of you know someone who has tried to quit smoking, successfully or unsuccessfully? Have any of the smokers in this audience tried to quit? Well, if you have tried to quit and failed, you are among the 20 percent of Americans who have tried to quit multiple times. A few months ago I tried to quit, for the umpteenth time, but this time I made it. I'd like to tell you exactly how I made it." Which of the following statements is accurate about this introduction? a. Janet used too many devices in this introduction; the audience will be confused rather than intrigued. b. Janet should notdiscuss her own experience with quitting smoking because it creates distance between her and the audience. c. Janet has successfully combined introductory devices of questions to the audience, statistical information, and a personal reference. d. Janet has successfully combined introductory devices of startling statements, reference to historical events, and illustrations.