_______________ is the process of leaving out details-moving us farther and farther from concrete, specific details

A) Naming
B) Abstracting
C) Negating
D) Labeling


B

Communication & Mass Media

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Relations between a company and the media should be which of the following?

A. a two-way dialogue B. a one-way flow of information from the company to the press C. handled entirely by company spokespeople D. only conducted when there is good news

Communication & Mass Media

E. Lycroft, corporate V.P., runs a tight ship. He makes sure his top management team does what he wants it to. If any member raises issues, E.L. fires that member. His source of power is:

A) Coercive B) Reward C) Referent D) All of these choices

Communication & Mass Media

Using humor that is borrowed from a book, or made up, is easier to share than are humorous stories based on your personal experiences

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is not a criterion for selecting a topic?

A) It meets the requirements of the assignment B) It will not require much research C) It will be useful for my audience to hear D) It is personally interesting to me

Communication & Mass Media