A characteristic of the media game is:

a. indirect as well as direct support
b. the complex interdependency among players
c. digital convergence
d. all of the above are characteristics of the media game


d. all of the above are characteristics of the media game

Communication & Mass Media

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_____ are defined as a "major occurrence with a potentially negative outcome affecting the organization, company, or industry, as well as its publics, products, services, or good names."

A) Conflicts B) Risks C) Threats D) Crises E) Emergencies

Communication & Mass Media

The boomerang effect occurs when

A) listeners are overwhelmed by a compelling argument and feel inadequate to bring about change. B) speakers use evidence which contradicts their own arguments. C) listeners give positive feedback to a speaker about the effectiveness of the persuasive appeal. D) speakers use circular arguments which are not well supported by the evidence. E) listeners give negative feedback to a speaker about the effectiveness of the persuasive appeal.

Communication & Mass Media

To be effective in informing listeners, informative speeches must include supporting material that is both ____________________ and ____________________

Fill in the blank(s) with correct word

Communication & Mass Media

As your textbook explains, the best way to approach public speaking is to view it as an act of communication, rather than as a performance.

Answer the following statement true (T) or false (F)

Communication & Mass Media