A ________ is when a firm acquires a supplier or a customer.
A) congeneric merger
B) conglomerate merger
C) horizontal merger
D) vertical merger
D) vertical merger
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Hans has an arduous task ahead of him. He plans to make his employees positions more complex by increasing the responsibilities, which in turn will increase their authority to accomplish their own tasks. He hopes that if he takes the time to enrich their positions, then they will be more satisfied with their jobs. Hans plans to use which job design motivational tactic?
a. Job purpose b. Job enrichment c. Job enlargement d. Job rotation
Projects that do not affect the cash flows of other projects are called independent projects
Indicate whether the statement is true or false
You are responsible for recording the minutes of an important executive board meeting. The best way to organize these minutes is by ________
A) importance B) time C) convention D) criteria
What type of targeting strategy works with uniform products for which the firm can develop a single marketing mix that satisfies the needs of all customers?
A. a differentiated targeting strategy B. an undifferentiated targeting strategy C. a concentrated marketing strategy D. a niche marketing strategy E. a geographic targeting strategy